From the promoted content dataset, there's a one-to-many relationship between document_id and ad_ids. So thousands of ads may be leading to a single document. What I am not clear about is -- why are there so many different ad_ids that actually point to the same ad?
\n\nInitially I assumed that perhaps for each new campaign launched for the same ad (i.e same underlying document_id), there's a new ad_id assigned. But then there should be just one ad_id for each (document_id, campaign_id, advertiser_id) key. But I see that there are even thousands of ad_ids for many unique combinations above.
\n\nWhat am I missing? Admittedly, I have a limited exposure to Adtech domain, so I will be thankful if someone can explain how this works.
\n\nAnother thing that comes to mind is -- that perhaps there are hundreds of ad creatives that get created for each underlying ad document and each one is then assigned a new ad_id. Is this correct? Is there more to it?
\n\nThanks in advance.
", "messages": [ { "id": "150541", "postDate": "12/15/2016 17:20:39", "content": "From the promoted content dataset, there's a one-to-many relationship between document_id and ad_ids. So thousands of ads may be leading to a single document. What I am not clear about is -- why are there so many different ad_ids that actually point to the same ad?
\n\nInitially I assumed that perhaps for each new campaign launched for the same ad (i.e same underlying document_id), there's a new ad_id assigned. But then there should be just one ad_id for each (document_id, campaign_id, advertiser_id) key. But I see that there are even thousands of ad_ids for many unique combinations above.
\n\nWhat am I missing? Admittedly, I have a limited exposure to Adtech domain, so I will be thankful if someone can explain how this works.
\n\nAnother thing that comes to mind is -- that perhaps there are hundreds of ad creatives that get created for each underlying ad document and each one is then assigned a new ad_id. Is this correct? Is there more to it?
\n\nThanks in advance.
", "rawMarkdown": "From the promoted content dataset, there's a one-to-many relationship between document_id and ad_ids. So thousands of ads may be leading to a single document. What I am not clear about is -- why are there so many different ad_ids that actually point to the same ad?\r\n\r\nInitially I assumed that perhaps for each new campaign launched for the same ad (i.e same underlying document_id), there's a new ad_id assigned. But then there should be just one ad_id for each (document_id, campaign_id, advertiser_id) key. But I see that there are even thousands of ad_ids for many unique combinations above.\r\n\r\nWhat am I missing? Admittedly, I have a limited exposure to Adtech domain, so I will be thankful if someone can explain how this works.\r\n\r\nAnother thing that comes to mind is -- that perhaps there are hundreds of ad creatives that get created for each underlying ad document and each one is then assigned a new ad_id. Is this correct? Is there more to it?\r\n\r\nThanks in advance.", "votes": null }, { "id": "150550", "postDate": "12/15/2016 18:10:20", "content": "\"that perhaps there are hundreds of ad creatives that get created for each underlying ad document and each one is then assigned a new ad_id. Is this correct? Is there more to it?\"
\n\nThat's right. When creating a campaign a company can create a set of ads pointing to the same page or not. This works like an A/B test because they can mensure clicks for different imagens, titles, CTA's leading to the same page.
\n\nThat's why you can find many ad_id linking to the same document.
", "rawMarkdown": "\"that perhaps there are hundreds of ad creatives that get created for each underlying ad document and each one is then assigned a new ad_id. Is this correct? Is there more to it?\"\r\n\r\nThat's right. When creating a campaign a company can create a set of ads pointing to the same page or not. This works like an A/B test because they can mensure clicks for different imagens, titles, CTA's leading to the same page. \r\n\r\nThat's why you can find many ad_id linking to the same document.", "votes": null }, { "id": "150991", "postDate": "12/18/2016 06:10:27", "content": "I think that ad_id is actually a unique combination of document_id,campign_id,advertizer_id, and although its confusing name, it doesn't mean a unique ad, I think that the unique format is 'campign_id'
", "rawMarkdown": "I think that ad_id is actually a unique combination of document_id,campign_id,advertizer_id, and although its confusing name, it doesn't mean a unique ad, I think that the unique format is 'campign_id'", "votes": null }, { "id": "151160", "postDate": "12/19/2016 05:12:55", "content": "similar question: is it reasonable to consider one advertise_id can come put with multiple ads_id?
", "rawMarkdown": "similar question: is it reasonable to consider one advertise_id can come put with multiple ads_id?", "votes": null } ], "comments": [ { "id": 150550, "author_name": "guilhermesantos", "author_url": "", "post_date": "12/15/2016 18:10:20", "content": "\"that perhaps there are hundreds of ad creatives that get created for each underlying ad document and each one is then assigned a new ad_id. Is this correct? Is there more to it?\"
\n\nThat's right. When creating a campaign a company can create a set of ads pointing to the same page or not. This works like an A/B test because they can mensure clicks for different imagens, titles, CTA's leading to the same page.
\n\nThat's why you can find many ad_id linking to the same document.
", "votes": null, "replies": [] }, { "id": 150991, "author_name": "yoshscl", "author_url": "", "post_date": "12/18/2016 06:10:27", "content": "I think that ad_id is actually a unique combination of document_id,campign_id,advertizer_id, and although its confusing name, it doesn't mean a unique ad, I think that the unique format is 'campign_id'
", "votes": null, "replies": [] }, { "id": 151160, "author_name": "joyce6", "author_url": "", "post_date": "12/19/2016 05:12:55", "content": "similar question: is it reasonable to consider one advertise_id can come put with multiple ads_id?
", "votes": null, "replies": [] } ], "raw_markdown_by_id": { "150541": "From the promoted content dataset, there's a one-to-many relationship between document_id and ad_ids. So thousands of ads may be leading to a single document. What I am not clear about is -- why are there so many different ad_ids that actually point to the same ad?\r\n\r\nInitially I assumed that perhaps for each new campaign launched for the same ad (i.e same underlying document_id), there's a new ad_id assigned. But then there should be just one ad_id for each (document_id, campaign_id, advertiser_id) key. But I see that there are even thousands of ad_ids for many unique combinations above.\r\n\r\nWhat am I missing? Admittedly, I have a limited exposure to Adtech domain, so I will be thankful if someone can explain how this works.\r\n\r\nAnother thing that comes to mind is -- that perhaps there are hundreds of ad creatives that get created for each underlying ad document and each one is then assigned a new ad_id. Is this correct? Is there more to it?\r\n\r\nThanks in advance.", "150550": "\"that perhaps there are hundreds of ad creatives that get created for each underlying ad document and each one is then assigned a new ad_id. Is this correct? Is there more to it?\"\r\n\r\nThat's right. When creating a campaign a company can create a set of ads pointing to the same page or not. This works like an A/B test because they can mensure clicks for different imagens, titles, CTA's leading to the same page. \r\n\r\nThat's why you can find many ad_id linking to the same document.", "150991": "I think that ad_id is actually a unique combination of document_id,campign_id,advertizer_id, and although its confusing name, it doesn't mean a unique ad, I think that the unique format is 'campign_id'", "151160": "similar question: is it reasonable to consider one advertise_id can come put with multiple ads_id?" }, "source": "meta" }